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From initial creative discussions, Furlong Flooring asked Genesis Seven to develop branding for its new soft touch ranges of carpet.
Genesis Seven created an umbrella identity which conveyed the soft touch properties of the carpet, alongside a suite of individual range names that fitted with the luxurious theme.
Along with the design of the identity, Genesis Seven also developed the styling for all in-store sampling including lectern graphics, labelling, book covers and showcards – along with supporting marketing and advertising.
Project
Essenzo Soft Touch Carpet
Client
Furlong Flooring
What We Did
Brand identity, Design, Print, Advertising, POS production
