Direct mail campaign to promote the Renold attachment chain service.
A turnaround time of no more than 72 hours from initial order to leaving the factory – was the hook for potential customers. A successful trial across the UK was followed by a larger rollout across europe.
The campaign consisted of several stages of customer contact including 6pp mailer, follow-up A5 mailers, email, data capture, posters and magnetic badges.
Fast-track 72 hour Attachment Chain campaign
What We Did
Concept, Design, Print, Production