A corporate campaign was required to run alongside SAFC business advertising that would convey SAFC’s vision and portray them as a company at the forefront of the pharmaceutical industry.
The campaign needed to be confident and authoritarian and the creative featured attractive modern laboratory personnel ‘looking into the future’ of the pharmaceutical industry via their high-tech, sleek glass visors. The campaign ran across international pharmaceutical publications.
Corporate positioning campaign
What We Did
Concept, Design, Print, Production