A major element of the SAFC raw materials business is the supply of high-quality, food grade aromas and essences for a variety of modern uses.
Using the lime as a vehicle to represent this business as a fresh thinking organisation, different visual twists using scientific and organic imagery were applied to advertising and marketing material.
The visual campaign helped to engender SAFC with a sense of intelligence, simplicity and purity.
Flavours & Fragrances campaign
SAFC Supply Solutions
What We Did
Concept, Design, Print, Production