Genesis Seven developed a full marketing offer for SMG to launch their range of bleach cleanable carpets to independent high street retailers.

As well as completely re-styling the in-store point of sale material, Genesis Seven were asked to come up with suggestions to help get ‘buy in’ from retailers. A tease launch campaign was created promoting the Stain Control System, supported by direct mail, trade press advertising and a website – which included photography of all product ranges.

Printed acrylic POS was developed for more prestigious ranges, and posters, wall graphics, order forms and a branded calendar were also created. The calendar pages featured product ranges that tied in with promotions that SMG ran throughout the calendar year.

The successful roll out was followed by additional ranges which continued in this styling.

Project

Stain Control System branding campaign

Client

SMG

What We Did

Concept, Advertising, Stand POS, Direct Mail, Website, Print, POS production