Renown for its ‘industry bible’ of essential laboratory products from glassware right through to chemicals, Sigma-Aldrich needed to promote the customer service side of the business.
After a major market research campaign revealed a lack of customer satisfaction, SA radically overhauled its systems – customer service became a priority – and a ‘listening’ campaign was produced.
The campaign demonstrated that whatever area of research or development in which you were involved, Sigma-Aldrich was listening and responding to your needs. The campaign ran in international press across several continents.
Laboratory essentials campaign
What We Did
Concept, Art Direction, Copywriting, Advertising, Photography, Retouching